Journal2 posts

Notes from the studio.

How we think about design, engineering, process, and running a small agency. Short pieces written as we go.

Why subscriptions beat projects

Fixed-scope quotes optimise for the wrong thing. A subscription aligns the studio and the client around shipping the right thing.

Figma is great for pitching. It's a lousy place to finish a design. Here's why we build first, polish in browser.